Tag Archive for: marketing; professional services;
Marketing Your Business: The Value Proposition and Why It Helps Investigators
There is no one-size-fits-all solution for marketing a business. If you have an unfamiliar product that requires a major amount of trust on the part of the first-time buyer, the approach should not be the same as persuading people to try a different…
Giving it Away is Great for Business
When was the last time you gave something away from your professional practice? I’m not talking about pens, calendars or tote bags. When did you give away knowledge about what you do?
Not, “Look at the results we get,” but rather, “Here’s…
